Optimized developer onboarding that delivers value to 73 million users

New developer portal was launched, speeding up the onboarding process for new customers.

10-min

setup

47%

faster integration

73M

users

60%

support costs reduction

Introduction

Established in 2013, Dateio is a fast-growing venture-backed Czech FinTech on a mission to bring insights to the modern consumer. Banking partner to several top-tier banks worldwide. As of end-2021, It has been awarded Deloitte technology FAST 50 CE and helps millions of users receive value through enriched transaction data and card-linked marketing platform.

Key Highlights

User Persona Analysis

In-depth analysis of key user personas, focusing on technical product managers and developers to understand their needs and pain points.

Information Structure Analysis

Comprehensive review and restructuring of documentation architecture for optimal navigation and discoverability.

UX & Structure Design

Custom, intuitive user interface design with an interactive sandbox, enhancing user engagement and learning.

Technical Writing

Creation of easily comprehensible guides and documentation that clearly communicate the value of each API endpoint.

API Review

Thorough review of TapiX API functionality to ensure clear communication of benefits and capabilities.

Ivan Dovica

COO, Dateio

“Focus on product usability.”

We were looking for external input on how to design a developer portal well. DX Heroes helped us improve the overall onboarding experience from start to finish with focus on product usability.

Process

We faced the challenge of understanding our target persona to effectively communicate TapiX's benefits, shifting focus to developing vital developer touchpoints. Our approach involved analyzing key user personas, particularly technical product managers and developers. We then explored Tapix's functionality, focusing on the value of each API endpoint, aiding our tech writing phase. Simultaneously, our UX team designed a custom, intuitive user interface with an interactive sandbox, enhancing user engagement.

Result

We crafted a custom solution designed to streamline customer interactions, offering comprehensive insights for both new and existing customers. Our primary focus was on creating easily comprehensible guides, supported by well-structured APIs and a smooth user experience, leading to up to 60% support costs reduction.