Supply Developers With What They Need and Reach New Audiences

A developer portal helps you reach developers, who very often decide which solution their company uses. Give them everything they need, and you earn traction through word of mouth in the developer community.

CEOs at companies of every size face the same pressure. New digital products ship every day and saturate the market further. Customers drown in options, so reaching them gets harder.

Standing out today is harder than ever, which makes selling harder too. In this survey, 61% of respondents said sales is harder than it was five years ago. Proving your unique value is tough when every company reaches for the same buzzwords, and your audience is tired of competitors who overpromise and underdeliver. That skepticism makes your own message harder to land.

The moment you close the sale, a new round of problems starts. You probably run a team of Customer Success or Account Managers who help users get on board and keep accounts healthy. Those are usually large departments with many people, which makes them expensive.

Onboarding a new customer into your digital product costs time and people. You have to teach the client's developers how to work with your tool and integrate it into their systems properly. That gets especially costly when you lack the resources developers expect, like documentation or code examples.

The usual fix is technical support, another large department. Developers then bury your support team under an excess of tickets. Worse, the longer integration takes, the longer you wait for the first payment, and slow payments mean weak cash flow.

For any digital product, there is a way to shrink these problems: a developer portal.

It promotes your product to developers and helps them integrate it faster.

A developer portal is a central website with content built specifically for developers. It carries the full documentation they need: Getting Started, tutorials, and guides. Alongside that, it offers code snippets in different programming languages, ready to copy.

A good developer portal gives you three things:

To make integration simpler, a portal gives developers a testing environment. That means fewer problems in production and lower maintenance cost.

A portal with good content cuts the number of tickets your support team handles every day, so you need fewer people to handle them.

Build a developer portal, and you open a way to sell through developers, who can make or break any deal. Get them on your side and you have one less stakeholder to convince, which speeds the whole process up. A shorter sales cycle means you make money faster.

Hand in hand with giving developers the information they need comes a lower cost for support channels.

Consider building a developer portal if you are looking for new ways to reach your customers. Have a look at our success stories, or let's talk and figure out the best approach for you.

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